FIBA and 1xBet announce three-year partnership
FIBA announced a partnership with 1xBet that will make the sportsbook FIBA’s exclusive global betting partner through December 2027. With basketball being one of the most popular sports in the world and FIBA being one of the most recognizable basketball organizations, this partnership gives 1xBet an opportunity to establish itself in the sport and basketball betting world.
"We are on the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents," 1xBet chief gaming officer Valerii Kharitonov said. 1xBet and FIBA will be connected for the next three years through advertising and other activities.
Partnership for basketball and 3x3 basketball
1xBet will support FIBA’s basketball and 3x3 basketball events. "We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3x3,” FIBA director general of media and marketing services Frank Leenders said.
The partnership will affect male and female national team events. As part of the partnership, 1xBet will offer a game predictor and have a digital presence on FIBA’s platforms. 1xBet and FIBA would like to have digital advertising at key FIBA events, bringing the 1xBet brand to a worldwide basketball audience.
More about 1xBet, FIBA, and the partnership
FIBA and 1xBet will also work towards safeguarding the integrity of the sport worldwide with this partnership. According to FIBA, 1xBet will help FIBA address match-manipulation and illegal betting in basketball through a financial contribution. As part of the partnership, 1xBet will also “appoint a single point of integrity, who will collaborate closely with FIBA, assisting in integrity-related investigations and intelligence gathering efforts.”
According to the sportsbook’s site, 1xBet is also partnered with Paris Saint-Germain, FC Barcelona, Beastcoast, Serie A, ESL Pro League, and more. FIBA has partnerships with Nike, Tissot, TCL, and more. 1xBet is a sportsbook that takes bets on basketball and a ton of other sports. The sportsbook offers NBA betting, FIBA, WNBA, Euro League, NCAA, WNCAA, and more.
