Williams announces partnership with Betway’s parent company Super Group Limited
Atlassian Williams Racing announced a multi-year partnership with Super Group Limited on Monday. Super Group Limited is the parent company of Betway and Jackpot City. Super Group chief executive officer Neal Menashe commented on the company’s entrance into Formula 1 through this partnership.
“We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing.” As a result of this partnership, Betway and Jackpot City logos will appear on the livery of the FW47, Williams’ 2025 car.
The FW47’s livery will be revealed on February 18 at The 02 in London. According to Williams, the partnership will make Super Group’s brands their official betting partner, official gaming partner, official casino partner, official live score partner, and official score partner. “The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar,” Menashe said.
New partnerships for the 2025 season
Williams has entered into a couple of partnerships heading into the 2025 season. The team announced Atlassian, a collaboration software provider, as their new title sponsor. Williams also agreed on a multi-year partnership with Santander. Williams commercial director James Bower commented on the partnership with Super Group.
“We are pleased to welcome Super Group into Formula 1 as an official partner to Atlassian Williams Racing,” Bower said. “Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet. We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”
Williams Formula 1 odds
On Betway, Williams is tied with Alpine, Haas, Racing Bulls, and Kick Sauber for the worst odds to win the constructors’ championship at +20000. Ferrari and McLaren are the betting favourites with +125 odds. Williams’ new driver lineup is Carlos Sainz and Alex Albon.
Sainz, former Ferrari driver, is tied for the 10th best odds to win the drivers’ championship with Pierre Gasly and Yuki Tsunoda. Albon is tied for the 13th best odds with Esteban Ocon and Oliver Bearman at +30000. Head-to-head, Sainz is the -400 betting favourite to score more points than Albon this season. Albon is a +260 underdog.
